#ACTogether campaign to promote access to COVID-19 tools during FIFA Arab Cup™


  • Campaign is part of global partnership between FIFA and World Health Organization
  • Initiative supported by Qatar’s Ministry of Public Health and Supreme Committee for Delivery & Legacy
  • #ACTogether was first used during FIFA Club World Cup 2020™ in Doha

Using the platform of the first FIFA Arab Cup™, the World Health Organization (WHO), FIFA and the Qatari authorities are launching the #ACTogether campaign to call for teamwork and unity to ensure equitable access to COVID-19 vaccines, treatments and tests.

A large proportion of the global population remains susceptible to infection and at an increased risk of severe disease and death. Vaccine inequity persists in many parts of the world; of the nearly 7.5 billion doses of COVID-19 vaccines administered globally by mid-November 2021, only 0.6% had been administered in low‑income countries. The WHO is emphasizing the need to scale up access to vaccines, treatments and diagnostics, through support to the global Access to COVID-19 Tools (ACT) Accelerator equity initiative, as well as the importance of strict adherence to public health measures.

FIFA will utilize football’s substantial platform during the FIFA Arab Cup Qatar 2021™ with a series of videos for broadcast, both in-stadium and around Doha. Team captains will also show their support for the message, while each participating member association will have assets to share with its fans via its social and digital platforms. The #ACTogether awareness initiative was first rolled out during the last edition of the FIFA Club World Cup™ in Qatar in February 2021 and its latest iteration stresses that the COVID-19 pandemic is not over.

FIFA President Gianni Infantino said: “Nobody is safe until everyone is safe and we all have our roles to play in sharing that message. Health comes first, and through football, we can reinforce the message that high infection and death rates will persist worldwide as long as there is inequitable access to tools to fight the pandemic. Teamwork is key to that and that’s why we are standing together with the WHO, the Qatar Ministry of Public Health and the Supreme Committee for Delivery & Legacy and call for everyone to #ACTogether and lay the foundations for a healthy FIFA World Cup in 2022.”

Dr Tedros Adhanom Ghebreyesus, WHO Director-General said: “The emergence of the Omicron variant underlines the importance of global solidarity and working together to defeat the pandemic. I welcome the strong support from Qatar’s Ministry of Public Health, the Supreme Committee for Delivery & Legacy, FIFA, players, spectators and partners to support this vital message on the occasion of the FIFA Arab Cup. Now, more than ever, we need to facilitate equitable access to COVID-19 vaccines, treatments and tests, and encourage everyone to follow public health measures. Fully funding the ACT Accelerator will help make the ambition of ending the acute phase of the pandemic a reality.”

Her Excellency Dr Hanan Mohamed Al Kuwari, Qatar’s Minister of Public Health, said: “The Ministry is proud to be partnered with FIFA and WHO to promote global collaboration and ensure the safety and health of all. While the pandemic remains managed in Qatar, the threat of the pandemic is still present around the world, and unfortunately access to the tools to defeat the virus remain limited for many countries.”

Her Excellency noted that just as the players in the FIFA Arab Cup will experience a level playing field on the pitch in Qatar, the world needs to ensure a level playing field exists for getting vaccines, treatments and tests where they are needed most. She called on members of the public to continue to follow hygiene, social distancing and other preventive measures, and expressed her delight to have the chance to promote this vital message at the Arab Cup.

Mr Hassan Al Thawadi, Secretary General of the Supreme Committee for Delivery & Legacy, said: “The FIFA World Cup Qatar 2022 will be the next mega-event to take place in a COVID-19 world. As organizers, the health and safety of all participants and fans is our number one priority, and our support for #ACTogether is an integral part of this commitment. Working closely with the Ministry of Public Health, the WHO and FIFA, we have no doubt that this campaign will contribute to ensuring that the tournament will be both safe and secure, and we look forward to bringing the world together, both in person and digitally, to celebrate their common humanity and passion for football.”

In using the inaugural FIFA Arab Cup 2021 to share the message, FIFA and its partners are underlining their commitment to both fair play and equity in protecting public health, reflecting core values on the pitch, all while staying true to the main public health measures.

The #ACTogether campaign is being supported by the lead partner agencies of the ACT Accelerator initiative: CEPI, FIND, Gavi, The Global Fund, UNICEF, Unitaid, Wellcome, the WHO, the World Bank and the Bill & Melinda Gates Foundation.

 



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