Meanwhile, its terms of service are a riot, so to speak. They include a ban on any content that would “disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site” and “excessive use of capital letters.”
It appears as if tech disparager Trump is a closet Silicon Valley tech bro. His company is hiding behind the same skirt that they all do; it’s using Section 230, the law that gives tech platforms broad immunity, as a shield. Of course, Trump used to be a critic of the rule, and issued an ill-conceived executive order when he was president to try to overturn it. And yet Truth Social notes that it is “not responsible for … any Third-Party Content posted on, available through, or installed from the Site, including [its] content, accuracy, offensiveness, opinions [or] reliability.”
This all might be rather fun to watch, given Trump’s long record of start-up failures, bankruptcies and problematic business dealings, especially with such a colossal stated ambition. The 22-page pitch deck for the media company that will house Truth Social grandly noted that there is a “market opportunity to disrupt big tech.”
According to the outline of its vision, “In the year 2021, the media pendulum has swung dangerously far to the left. TMTG intends to even the playing field.” It also says, “To counter this liberal bias and dangerous exercise of tech monopoly censorship, Donald J. Trump and TMTG intend to create a media and technology company rooted in social media, digital streaming, information technology infrastructure, and more.”
While I applaud all efforts to be innovative, the company is claiming it can disrupt in three huge spaces: social (disrupting Facebook and Twitter), media (disrupting Disney, Netflix, CNN and iHeartRadio) and, completely implausibly, cloud and payments (disrupting Stripe, Amazon Web Services, Google Cloud and Microsoft Azure).
Shockeroo, the company’s pitch is heavy with grievance and light on specifics and tech chops. It also comes at a time when there are many other efforts in the same right-leaning space already. All of them, of course, would have loved to get Trump on board, as Jason Miller, his former senior adviser and the C.E.O. of Gettr, noted to me in a “Sway” podcast earlier this year. In a statement posted on Twitter (natch!), noting the pair could not come to a deal, Miller offered Trump congratulations “for re-entering the social media fray,” even though Trump shivved him in the back with Truth Social.
“President Trump has always been a great deal-maker, but we just couldn’t come to terms on a deal,” Miller wrote. Quite cordial, given how reduced his prospects are without Trump on board.